MSP Growth Math™ Planner
Pick your horizon, plug in your numbers, and see exactly what it takes to hit your goal.
Plan horizon
Step 1Set your monthly revenue targets
Where you are today and where you want to be 12 months from now.
What you're at today
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Your 12 months goal
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Step 2Plug in sales assumptions
Pricing, close rate, retention, and contract length turn into real client and lead targets.
Typical managed client size
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Discovery calls → new clients
%
Typical MSP: 85–95%
%
How long a client typically stays
Step 3Plan your marketing budget
Decide how aggressively you want to grow, then see what that means for your marketing dollars.
Most growth MSPs: 10–20%
%
OptionalWhere you are today
Add your current activity so we can show you the gap between today and the plan.
Discovery calls / serious opps
Ads, SEO, callers, etc.
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Your Growth Math
The "no feelings, just math" view of what it takes to hit your 12 months goal.
Your MSP Growth Math™ Snapshot (12 months)
Summary
To hit your goal in 12 months, here's what the numbers say.
Monthly revenue goal
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New MRR / mo. needed
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New clients / mo. needed
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Leads / month needed
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Marketing budget / month
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Avg customer LTV
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Maximum cost / lead
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Client acquisition cost
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Average customer lifetime value (LTV)
Value per client
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Based on your average client MRR and average contract length.
LTV : CAC ratio
ROI
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LTV = total a client pays before they leave. CAC = what you spend to get them. Aim for at least 3:1.
Monthly marketing budget
Budget
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Enter a marketing % to see a monthly budget based on your MRR.
Gap vs your current activity
Reality check
Add your current leads and marketing spend to see how far off your current activity is from this plan.
Want help actually hitting these numbers?
Book a free MSP Growth Math™ session — we'll walk through this plan 1:1.
Fill in your numbers on the left and click “Calculate Plan” to see your MSP Growth Math™ snapshot.
Detailed growth math
Breakdown of churn, required new MRR, clients, leads, ROI, and gaps vs. today over your 12 months plan.
Annual MRR you'll lose to churn
Churn
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Based on your current MRR and retention rate.
Total new MRR needed (12 months)
Gap + churn
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You have to replace churn and still climb to your goal.
New MRR required per month
Core target
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On average, this is the new MRR you must add each month across your 12 months plan.
New clients needed per month
Sales goal
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Based on your average MRR per new client.
Leads (qualified opps) per month
Marketing goal
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How many real opportunities you need at your close rate.
Discovery calls: — / month≈ — new clients / year
Target cost per lead
CPL focus
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Once you have a budget and lead target, we'll show a suggested cost per lead.
MSP Growth Math™ by MSP Sites